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Welcome to the STAX. Motel!
This was an extra fun shoot for an extra fun collection. Think bright retro colour blocking, playful new designs, and a little road trip with the team and our beautiful model Sedona (who we’ve been lucky to work with for over 5 years now!).
We packed our bags and spent the night at Motel Molly – a pizza night, followed by an early morning café run with our pooches Cinnamon and Roman in tow, before we (and of course… the rain) got started on the shoot.
Welcome to the STAX. Motel!
This was an extra fun shoot for an extra fun collection. Think bright retro colour blocking, playful new designs, and a little road trip with the team and our beautiful model Sedona (who we’ve been lucky to work with for over 5 years now!).
We packed our bags and spent the night at Motel Molly – a pizza night, followed by an early morning café run with our pooches Cinnamon and Roman in tow, before we (and of course… the rain) got started on the shoot.
At this point it wouldn’t be a STAX. Sporty Summer campaign without rain, Murphy’s law!
But as always, the team pulled it off perfectly. Sedona looked incredible, the product came to life, and every scene on our mood board was captured (as you can see from Sedona's reaction to the campaign video!).
From the motel room (complete with the cutest SMEG fridge and retro landline), to mowing the lawn, watering a blow-up pool, posing with a vintage Chevy, and finishing it all off under a fully dressed outdoor shower, not even the weather could stop us.
Check in, get comfy, and enjoy your stay at the STAX. Motel.
At this point it wouldn’t be a STAX. Sporty Summer campaign without rain, Murphy’s law!
But as always, the team pulled it off perfectly. Sedona looked incredible, the product came to life, and every scene on our mood board was captured (as you can see from Sedona's reaction to the campaign video!).
From the motel room (complete with the cutest SMEG fridge and retro landline), to mowing the lawn, watering a blow-up pool, posing with a vintage Chevy, and finishing it all off under a fully dressed outdoor shower, not even the weather could stop us.
Check in, get comfy, and enjoy your stay at the STAX. Motel.
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