Perhaps our most controversial launch yet. News.com even rated our shorts ‘R18+’ in their latest article!
Perhaps our most controversial launch yet. News.com even rated our shorts ‘R18+’ in their latest article!
Yes… STAX. does scrunch bum. Something we once said we’d never do, but something our community really wanted. It took over two years to perfect a hidden scrunch that delivers the shaping effect everyone loves, without sacrificing the STAX. aesthetic. And safe to say… we nailed it.
For the campaign we wanted to do something different. Something creative. Something unforgettable. So we hired out a rustic pottery shed - no running water, no bathrooms, no fuss… just clay.
We worked with the beautiful Molly, a familiar face in the world of STAX., who slicked back her hair and transformed into a living ‘skulpt’ed masterpiece. Alongside her was Joseph, cast as the sculptor, bringing both Molly and the collection to life.
Yes… STAX. does scrunch bum. Something we once said we’d never do, but something our community really wanted. It took over two years to perfect a hidden scrunch that delivers the shaping effect everyone loves, without sacrificing the STAX. aesthetic. And safe to say… we nailed it.
For the campaign we wanted to do something different. Something creative. Something unforgettable. So we hired out a rustic pottery shed - no running water, no bathrooms, no fuss… just clay.
We worked with the beautiful Molly, a familiar face in the world of STAX., who slicked back her hair and transformed into a living ‘skulpt’ed masterpiece. Alongside her was Joseph, cast as the sculptor, bringing both Molly and the collection to life.
The shoot turned out even better than we imagined. The natural clay tones made the colourways pop, and the final imagery and campaign video truly speak for themselves.
Premium Seamless Skulpt is already being labelled one of our best collections yet and we didn’t use the name Skulpt lightly. Think sculpting, contouring and lifting, with a chic hidden scrunch that enhances without ever feeling overdone.
Sculpting, contouring sets, you’ll be reaching for again and again, season after season.
STAX. hosted an intimate event to celebrate the launch of our Premium Seamless Skulpt collection, bringing together both friends of the brand and our beautiful community. We transformed the space into a STAX. art gallery, showcasing the campaign imagery alongside a custom sculptural moment (yes, that booty, aka 'Kimmy Clay'), with our campaign video playing on loop to fully immerse guests in the world of Skulpt. Live models brought the collection to life, while a DJ set the tone for the night. Think cheeseburgers, fries, champagne flowing and the best energy, a celebration of the collection, our community, and a moment we’re so proud of.
