BEHIND THE CAMPAIGN

BEHIND THE CAMPAIGN

NEW NANDEX™!

Our NANDEX™ leggings famously earned the title of Australia’s ‘Best Black Tights’, and since then we’ve expanded into multiple colour ways, most recently introducing our new neutrals: espresso, oat and taupe.

For this campaign we wanted the feeling to be warm, welcoming and comforting - just like your favourite pair of tights. We worked with Bailey and Maya to bring the vision to life. Fun fact: we actually met Maya at a STAX. community casting call many years ago, and Bailey is someone we’ve worked with time and time again. It’s so special having long standing relationships with the models who become part of our STAX. community.

The shoot turned out exactly how we imagined. We rented a beautiful apartment filled with stained glass windows, draped curtains and beams of natural sunlight - the perfect setting to showcase some of our most requested styles (especially the Adapt Crop and 7/8 Tights) alongside the new colour ways.

If you’re yet to try NANDEX, we highly recommend it, you’ll quickly understand how it earned the title of Australia’s Best Black Tights.

NEW NANDEX™!

Our NANDEX™ leggings famously earned the title of Australia’s ‘Best Black Tights’, and since then we’ve expanded into multiple colour ways, most recently introducing our new neutrals: espresso, oat and taupe.

For this campaign we wanted the feeling to be warm, welcoming and comforting - just like your favourite pair of tights. We worked with Bailey and Maya to bring the vision to life. Fun fact: we actually met Maya at a STAX. community casting call many years ago, and Bailey is someone we’ve worked with time and time again. It’s so special having long standing relationships with the models who become part of our STAX. community.

The shoot turned out exactly how we imagined. We rented a beautiful apartment filled with stained glass windows, draped curtains and beams of natural sunlight - the perfect setting to showcase some of our most requested styles (especially the Adapt Crop and 7/8 Tights) alongside the new colour ways.

If you’re yet to try NANDEX, we highly recommend it, you’ll quickly understand how it earned the title of Australia’s Best Black Tights.

GALENTINE'S AT (S)MER

GALENTINE'S AT (S)MER

STAX. hosted an intimate Galentine’s event at (S)MER in Bondi, bringing together friends of the brand for a morning dedicated to celebrating girlhood.

Dressed in our latest NANDEX collection (soft neutrals, rich browns and our signature front seam free silhouettes in the iconic black tights fabric), the space felt effortlessly chic, elevated and entirely for the girls.

Between sips of matcha from Loaf and scent sampling with (S)MER, guests were immersed in a sensory, slow-paced morning, before being treated to a floral workshop by Alana Jane Studios, where we created our own bouquets as a celebration of connection, creativity and each other.

STAX. hosted an intimate Galentine’s event at (S)MER in Bondi, bringing together friends of the brand for a morning dedicated to celebrating girlhood.

Dressed in our latest NANDEX collection (soft neutrals, rich browns and our signature front seam free silhouettes in the iconic black tights fabric), the space felt effortlessly chic, elevated and entirely for the girls.

Between sips of matcha from Loaf and scent sampling with (S)MER, guests were immersed in a sensory, slow-paced morning, before being treated to a floral workshop by Alana Jane Studios, where we created our own bouquets as a celebration of connection, creativity and each other.